Monetize Your Online Presence – Creating Quality Copy For Your Website
Anytime you visit my remote jobs at home blog, you’ll notice I talk about a wide array of ways to monetize your online presence. Regardless of which home business idea is perfect for you, chances are good you already know grabbing a stranger’s attention can be a challenge.
In order to make sure your content sticks in people’s minds, you’re going to need something called quality copy.
Creating Quality Copy For Your Website
Quality copy is what you find on any page or post with “impact”. Think back to the last sales page which forced you to pull out that credit card… you guessed it. Your purchase was a result of quality copy and content.
Curious about what makes up quality content? Keep reading! In this article, I cover 4 simple tips to help you create quality copy of your own.
Tip #1 Small Paragraphs.
Fact- If it’s hard to read, most people just won’t read it. You want to make your content easy for people to read. Making your content easy for people to find and read might make all the difference. Small paragraphs can help a lot with that.
When they get too long, it’s difficult to read on the screen. Paragraphs are the basic building blocks of your content. They make your writing easier to understand by separating out topics that need to be discussed.
Research suggests that people engage better with text that is broken up into smaller paragraphs and ideally no more than 5-6 sentences each. By breaking your content down into smaller sections, you can make it easier to skim and understand. It will also make it more readable for the majority of browsers who have font sizes of 12px or smaller.
Pro tip “Keep your paragraphs tight and small to give yourself the best chance at grabbing attention and succeeding in today’s online world.”- Micah Kisse
Tip #2 Separate your ideas with subheadings.
This is so IMPORTANT – use h3 or h4 tags for each point, and place your points under their individual heading tag. I highly recommend having a mixture of larger heading tags like h1 or h2, and then mixing it up with multiple smaller heading tags. Visual cues that there is further information about a specific topic, which makes readers more likely to engage and look at what you’ve written about that subject matter.
Heading tags are supposed to be used as you separate ideas in your post. If you don’t have a heading tag here then you may lose your reader because there is no break in the text to let them know what your post is all about. Moreover, when there is emotion (or rather passion) involved, things can get even trickier.
You have to keep in mind that every person reading your internet pages might be a customer. Your copy for your website has to be impressive and engaging. The quality of the written content really matters when you are creating sales pages and landing pages.
Tip #3 White background – Black or dark grey text
Black or dark grey text stands out from the page. A majority of websites and blogs use either black or very dark grey text on white background. This is because black on white is more readable than any other color combination of these two colors. And there’s no better way to optimize your writing than to fit it into a framework that’s proven to attract and retain more readers.
Given the fact that Color Psychology has been around for quite some time, it’s no surprise that it’s used to influence viewers. In this instance, the use of white is used to give the page a clean yet vibrant look while black is given importance through the use of attention-drawing headlines.
Tip #4 If you wouldn’t say it in a conversation, why write it?
People want to be talked to, not talked at. This might seem like a no brainer, yet you might be surprised by how much content is produced that people would never actually want to read. So when writing copy for pages and blog posts, it is important that you use conversational speak. This will make it much easier for the reader to connect with your content and will help improve SEO.
As I eluded to above, people read the content they want to read. Generally, this is why people don’t pick up a dictionary or some other boring textbook, to begin with. While using the conversational tone will make your content more accessible and inviting to readers, it can also be used to emphasize a point or offer advice–without being overbearing or overly verbose.
You have to give them something worth reading to get them interested in your content. You want your reader to think to themselves: “Ah, I thought I was going to be reading a bunch of stuff that didn’t apply to my life and how much I spend on marketing my business on the Internet, but instead this is useful information.”
How Creating quality copy and content is essential for any Remote Jobs At Home
Creating quality copy and content is essential for any company looking to gain new customers. Content creation is necessary for every industry, but the more competitive the industry is, the higher the stakes are. For those looking to succeed in an increasingly competitive world and industry, it’s important to learn how to create valuable content that will help your business grow. So I hope this helps you to create more valuable and readable content! Please leave a comment with any comments, questions, or suggestions. I would love to help if I can.
Thanks for reading! I hope you came away with valuable information.